Founder, Jim Britt is a former Navy Chief Petty Officer, Navy Deep Sea Diver, senior living executive, entrepreneur, and operational leader with more than 35 years of experience leading teams in high-pressure environments. His background includes military firefighting and deep sea diving operations, hospitality and adventure tourism entrepreneurship in Central America, commission-based sales leadership, business development, senior living operations, and multi-site executive leadership. Throughout his career, Jim has consistently focused on one core belief: strong teams drive strong outcomes.

As the Senior Executive Director of a high-performing senior living community, Jim has led teams through major operational challenges including large-scale, multi-site renovations, occupancy turnarounds, and the COVID-19 pandemic while helping develop leaders and improve performance across multiple communities. Through Forward Performance Group, he combines real-world leadership experience, operational insight, and daily performance reinforcement to help organizations strengthen culture, improve accountability, and develop stronger managers and frontline teams.